What are the objectives?
An objective is essentially the insight you want to get out of your data (such as a comparison, ranking, or progress over time of your data). When selecting an objective, keep the final goal of how all of your users will use this data in mind. For example, if you know that your typical users are colleagues from different company locations that want to compare the performances of all locations, you might want to use a comparison objective. Each objective can be represented by one or more visualizations.